Samsøe Samsøe : Golden Hour(s) at Copenhagen Fashion Week 2024

On August 6th, the danish urban fashion brand Samsøe Samsøe hosted the Golden Hour(s) dinner at Copenhagen Fashion Week, celebrating the enchanting moments just after sunrise and just before sunset. This fully immersive experience featured a stunning light installation by Philip Fredericia Sacht, which changed colors throughout the evening to reflect the nuances of the golden hours. Complemented by the spatial scents crafted by Emmanuel Martini DC and sound design by Adidaddi (Nora Benjnouh), the atmosphere evolved beautifully with each sequence. Chef Mati Pichci prepared a visually stunning dinner, with each course echoing shades of yellow, aligning perfectly with the theme of the night.

Golden Hour(s) by Samsøe Samsøe is a sensory experience that captured the tranquility and beauty of light. The moments just after sunrise and before sunset, filled with rich red and golden tones, evoke reflection, peace, and the fleeting nature of time. This event served as a metaphor for transient beauty, offering clarity and inspiration while highlighting life's ephemeral moments.

The immersive SS25 dinner experience showcased a unique collaboration among creators from various mediums, utilizing light, sound, and scent to draw inspiration from the Golden Hour(s). The design concept was rooted in urban planning, transforming public spaces into community gathering points that thrive during these magical moments.

About the Contributors:

Mati Pichci is a storyteller and the founder of Amator, a distinctive home dining space in Copenhagen. With invaluable experience from prestigious restaurants like Noma and Kabi, he brings nearly four years of expertise as the chef and manager at Atelier September.

Emmanuel Martini DC is the founder of Escential, a boutique perfume composition house in Copenhagen that specializes in olfactory experiences. Having collaborated with renowned perfumers in Grasse and Paris, Emmanuel is also known for his innovative “Perfume Jockey” concept, perfuming events across Europe.

Adidaddi is a Copenhagen-based DJ and co-founder of Flady, a platform celebrating cultural diversity among youth. She has worked with high-profile clients like Highsnobiety and Louis Vuitton, while also hosting her podcast, Adi Station.

Philip Fredericia Sacht possesses over a decade of experience in creating immersive environments. His ability to blend technical precision with artistic vision enhances any space, resulting in memorable atmospheres. His portfolio includes work for Fashion Shows and the Samsøe Samsøe CPHFW AW24 dinner.

About the scented experience

For the event, Emmanuel designed two distinctive scents that encapsulate the essence of the golden hours:

Morning Golden Hour: This scent evokes the freshness and vitality of a new day, featuring Linden blossom combined with Petrichor—the earthy aroma that emerges after rain, adding a fresh and natural quality.

Evening Golden Hour: Transitioning smoothly from day to night, this scent embodies warmth and sensuality. It includes sweet and succulent Peach Fruit, lending a ripe, juicy quality, balanced by the warm, floral touch of Ylang Ylang, which adds depth without overpowering the composition.

Together, these scents beautifully captured the essence of the golden hours, enhancing the overall experience of the evening.